A Croatian-language digital reference project
Encyclopedia of
public relations.
The Encyclopedia is the Croatian-language scholarly reference section of this portal: concepts, theories, models, methods and figures from the global, European and regional tradition of public relations and strategic communication.
14entries
8thematic areas
Croatianlanguage of the entries
PR TOMIĆ Encyclopedia of Public Relations
The entries themselves are written in Croatian. Terms carry their established English equivalents, so the international reader can follow the terminology even without reading the full text.
Thematic areas
- Teorije i modeli
- Strateško upravljanje
- Korporativno komuniciranje
- Krizno komuniciranje
- Mediji i digitalno
- Političko komuniciranje
- Interna komunikacija
- Etika i odgovornost
Sample entries
- Krizno komuniciranje Crisis communication
- Teorija izvrsnosti Excellence theory
- Mjerenje i evaluacija odnosa s javnošću Public relations measurement and evaluation
The Croatian edition opens in its own section of this portal.