Public Relations

Organisational Openness and Responsibility in Public Relations

An organisation may communicate daily, conduct surveys and establish new channels for dialogue, yet remain closed to the experiences of those…

Gods, Myths, and Public Relations

Communication, Power, and Responsibility from Greek Mythology to the Digital Age

Narcissus Has an Official Profile

Greek Mythology and the Contradictions of Contemporary Public Relations

Corporate Communication and Corporate Public Relations: Distinctions, Points of Convergence, and Organizational Practice

Digital Transformation and Artificial Intelligence in Corporate Communication

Zoran Tomić’s New Definition of Public Relations: A Theoretical Framework and Elaboration

Damage Control

How to Contain a Crisis Before the Organisation Makes the Damage Worse

UNIVERSITY PR: Why Harvard, Oxford, and MIT Invest Millions in Communication

Prof. Zoran Tomić, PhD Meaning Management Theory in Public Relations Substack www.zorantomic.com

Luxury PR: Why Luxury Does Not Sell Products—It Sells Status

Fashion PR: Why Fashion Does Not Sell Clothes—It Sells Meaning