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CORPORATE COMMUNICATION AND CORPORATE PUBLIC RELATIONS: DISTINCTIONS, POINTS OF CONVERGENCE, AND ORGANIZATIONAL PRACTICE

DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE IN CORPORATE COMMUNICATION

Zoran Tomić’s New Definition of Public Relations: A Theoretical Framework and Elaboration

Damage Control

How to Contain a Crisis Before the Organisation Makes the Damage Worse

UNIVERSITY PR: Why Harvard, Oxford, and MIT Invest Millions in Communication

Prof. Zoran Tomić, PhD Meaning Management Theory in Public Relations Substack www.zorantomic.com

LUXURY PR: WHY LUXURY DOES NOT SELL PRODUCTS—IT SELLS STATUS

Fashion PR: Why Fashion Does Not Sell Clothes—It Sells Meaning

PR 4.0 – THE FUTURE OF PR LIES NOT IN INFORMATION, BUT IN MEANING

We Have Never Had More Information. Why, then, do we have less and less shared understanding?

PR 4.0: SEVEN THESES OF THE NEW PUBLIC RELATIONS PARADIGM

From the management of information and relationships to the strategic and ethical management of meaning

A PARADIGM SHIFT IN PUBLIC RELATIONS

The Media Feeding Frenzy in the Algorithmic Age

MEDIA, POWER AND PUBLIC TRUST

MEDIA SYNDROME

Media Logic, Technology, and the Construction of Social Reality

PUBLIC DIPLOMACY PR: FROM INFORMATION MANAGEMENT TO MEANING MANAGEMENT

Why the Future of Public Diplomacy Will Be Determined Not by the Amount of Information States Disseminate, but by the Meanings In

The Strategy of Asymmetric Influence for Small States

How Can You Prevail When You Cannot Be Stronger?

Who Is Pecking at You?

Politics still operates according to the same logic as a chicken coop – only the beaks are more sophisticated, and the wounds are often invisible.

Suit, Tracksuit and Authority: Coaches’ Attire as the Silent Language of Sport

The COACHES Strategic Communication Model

It represents the English-language adaptation of the original Croatian TRENER Communication Model.

PERSONAL PACKAGING AS A STRATEGY FOR BUILDING A PERSONAL BRAND

MANAGE YOUR EXPECTATIONS

Or: why you are probably responsible for your own disappointments

The Intelligent Communication Model: From Understanding Yourself to Responsible Action

"The road to simplicity is long." Ivo Andrić, 1961 Nobel Laureate in Literature

Intelligent Communication 2: Never More Communication, Never Less Understanding Intelligent Communication in a World of Message Abundance

The greatest paradox of the contemporary age is not that we have too few opportunities to communicate, but that, despite the abundance of messages, we still have too little understanding.

WHAT IS INTELLIGENT COMMUNICATION AND WHY DO WE NEED IT?

Author of Foundations of Interpersonal Communication and The Art of Communication

NEW RESEARCH PROJECT: INTELLIGENT COMMUNICATION

How to Understand People, Build Trust, and Manage Meaning in the Age of Artificial Intelligence

Intelligent Leadership

Intelligent Listening – The Highest Form of Intelligent Communication

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ZERO CONTENT SPEECH

In public discourse, people often mistakenly equate the number of words spoken with the amount of information conveyed.

MURPHY'S LAW, ORGANISATIONAL CRISES, AND CRISIS COMMUNICATION STRATEGIES

Organisational crises arise when stakeholders' fundamental expectations, the organisation's regular operations, or its legitimacy are threatened.

Velcro Effect

Why Reputational Damage “Sticks” to an Organisation in Crisis Communication

GODS, MYTHS, AND PUBLIC RELATIONS

Communication, Power, and Responsibility from Greek Mythology to the Digital Age

HYBRID INTERPERSONAL COMMUNICATION IN THE AGE OF ARTIFICIAL INTELLIGENCE

We sit at the same table, yet the conversation no longer belongs only to the people seated there. A message from someone miles away, a social media post, or an answer generated by artificial intelligence can become part of our encounter within seconds. The quality of this communication depends on how we bring digital content into the conversation and how available we remain to one another.

NARCISSUS HAS AN OFFICIAL PROFILE

Greek Mythology and the Contradictions of Contemporary Public Relations

TEMU AND THE ARCHITECTURE OF TEMPTATION

How Aggressive Digital Marketing Turns Browsing into Buying

THE “CURE” FOR THE INFORMATION COCOON